Saturday, August 30, 2014
   
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New image promotes city

(ORANGE CITY) -- The City of Orange City unveiled a new community branding initiative, logo, and web site at its Customer Appreciation Picnic in City Hall on Thursday evening.

Citizens, business leaders, and visitors were introduced to a distinct, brilliant orange logo that blends the community’s Dutch heritage with a contemporary, progressive new look. 

Orange City Mayor Les Douma, said that Orange City’s re-branding initiative began a year ago, as a group of 40 citizens and community leaders came together to study what it means for a community to have a strong and distinct brand.

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It may be not surprise that the new look focuses on the color orange and the logo uses tulips to make the shape of a windmill. Douma says the slogan- "Color Your Life Vibrant" refers to the meaning behind the color orange. 

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The new brand will be seen throughout the community on vehicles, letterhead and headlines the launch of the city's re-designed website- www.orangecityiowa.com. (Orange City Image courtesy of the City of Orange City/Bass Advertising; News report by Angela Drake of KLEM News)
 

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