Friday, July 25, 2014
   
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Blue Bunny Celebrates 100 Years Today

(Le Mars) -- 100 years ago today, a gentleman, by the name of Fred H. Wells, started up a
dairy operation in Le Mars, Iowa.  He had a horse, a delivery wagon, a few cans and jars and
was distributing milk to local customers from a dairy farmer for the agreed upon price of
$250.  Around 1925, that upstart company started to produce ice cream.  Today, the company
is known by the name of Wells Enterprises with its signature product,  Blue Bunny ice cream.
Wells is the nation's largest family owned and managed ice cream producer.  The numbers,
according to the Wells website: the company employs more than 2500 people, and operates
three production facilities, (two in Le Mars and a third at St. George, Utah).  The company
makes more than 70 flavors of ice cream with its products distributed nationwide. Wells
produces over 120 million gallons of ice cream annually.  The name: "Blue Bunny" that was created
by a Sioux City man in 1935 who had won a contest.  He noticed how much his son enjoyed blue
bunnies in a department store window at Easter Time.  Happy 100th Birthday, Wells Blue
Bunny.

information courtesy of Wells Enterprises, Inc. website.

 

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